DJ Owner
You want a great way to get bookings faster with less effort? You need an Act Now offer!
An Act Now offer is anything you can add to your proposal that’s only available for a limited period of time. It must be a great benefit to your client and it MUST expire.
I’ll admit it. I am most intimidated by talking to prospective clients on the phone. I’ve never been comfortable talking on the phone to people I don’t know well. Even with people I do know, I’ll usually text or email if I can get away with it. But the phone is your single greatest source of business. It is the only place other than face-to-face that you can market your services and adapt your presentation in real time. Here are some of the tips I’ve learned over hours and hours working the phones.
So, you’re running a DJ business. Things seem good, you’re booking events, you’re making money. But, how do you know if you’re actually doing well enough to meet your goals? How do you know if you are going to succeed, or if your DJ business is on the road to failure?
What happens if the client wants you to keep going? Do you do it for free? Do you have an awkward negotiation? Do you just say no?
I thought I knew a lot about sales until my current day job. I’d sold real estate AND mortgages before. But now I’m selling vacation ownership and, let me tell you, luxury sales is MUCH different from necessity sales. Anyone in the home buying process needs a place to live, and they need a mortgage to buy it. Vacation ownership is a totally different animal. You are dealing with people who may want your service, but you really have to help persuade them to make a decision. I can’t tell you the number of I’ll-think-about-it’s I’ve gotten (and still get) over the years. Then add in sales quotas and bills to pay and you have a recipe for major stress and anxiety.
Listen up, DJs!
Whether you like it or not, you are in sales!
Yeah, you heard that right. You are in sales. But not the scummy, greasy, used-car sales stereotype that you are thinking about. I’m talking about modern sales. In fact, it probably shouldn’t even be called sales. It’s more like “finding what people want and giving it to them.”